Connecting before, during and after the UK government barcamp

Evaluation

At DIUS, we've been starting to develop a framework for evaluating our digital engagement. What’s the difference between a success and failure anyway? Is it how many people visited the blog? Left comments? Or the quality and value of those comments to the policymakers involved?

Michelle Lyons has been reviewing the literature (and believe me, there's quite a bit), and will be talking about the findings at Barcamp.

In the meantime, it would be great to have your input to the draft evaluation framework on our wiki, or via comments here.

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Permalink Reply by Brian Hoadley on January 16, 2010 at 9:44pm: I'll be sure to read your draft and provide comments. I'm interested in how the conclusions you come to. In some ways, even though the measurement for digital engagement in the commercial sector can still sometimes be a dark art, you are essentially driven by the numbers, conversion rates, etc.

Government departments have their KPI's which would need to be used to evaluate whether the digital engagement you undertake supports the KPI's of the department. Even so, it's a tricky thing. If you take Directgov's current advertising campaign, there are many who say the Government shouldn't spend so much money on advertising, and yet I'd be surprised if channel shift weren't a part of their (or DWPs) KPIs.

I'm looking forward to a session on this at the barcamp.; ▶ Reply to This

Permalink Reply by Brian Hoadley on January 16, 2010 at 9:45pm: Steph - tried the link. It doesn't work.; ▶ Reply to This

Permalink Reply by @dominiccampbell on January 17, 2010 at 12:23am: Hi

Unfortunately I can't make the Camp, but will be running this event in mid-February. All welcome (well until the tickets are gone at least!).

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Permalink Reply by Dave Briggs on January 17, 2010 at 11:48am: Brian - Steph's post is a year old and was put up I think for last year's event! The wiki hosting the evaluation material has since been taken down due to it being a target for spambots.

Am sure the material could be made available in some format, perhaps, but will have to leave that one to Steph.; ▶ Reply to This